World coupon market is growing fast, 30%+ (en)

CupoNation believes that the market will continue to grow, and a projected growth of 30% is to be expected.

The importance of mobile devices has grown rapidly– parallel to the online-shopping market. Due to its vast experience and tailored offerings, market-leading savings portal CupoNation is well-acquainted with online consumer behavior and mobile shopping, allowing it to in turn meet customers’ exact needs and expectations.

CupoNation knows that M-commerce is becoming important in the world economy as the traffic from mobile devices is quickly increasing.With the ubiquity of smartphones, the use of devices to search for goods and services has continued to rise in 2013 and showed a significant increase in 2012. CupoNation predicts that the majority of visits on retail websites will soon come from mobile devices. One price example can be seen in the Indian case which has drawn already more than 1/3 traffic from users via operator portals on mobile or tablets.

According to CupoNation’s latest survey, mobile devices generated nearly 1,6million visits from 15 countries within the last year -a tremendous growth marker compared to a lower indicator from a year ago. Even though India has low mobile penetration, almost 32% of CupoNation traffic is gained via mobile devices, equivalent to the rate of mobile traffic in Sweden (37%). Moreover, CupoNation believes that the market will continue to grow this way, and a projected growth of 30% is to be expected.


However, by observing the fact that traffic from European countries is still relevantly low, CupoNation believes that M-commerce is also steadily growing in European countries despite Europeans still prefer traditional desktop shopping when compared to mobile purchases.


Adrian Renner, co-founder of CupoNation said: “We are focused on continuously improving the User Experience for the visitors on our website and continuously striving to bring the best deals and offers to our users. We also want to be actively involved in m-commerce as it is gaining more and more popularity.With our mobile optimized website, we want to further push the transition to mobile shopping.”


The coupon portal CupoNation ( offers coupons and vouchers from the leading online retailers. Founded by Adrian Renner, Andreas Fruth and Gerhard Trautmann in 2012, it is now available in Austria, Germany, Poland, Italy, Spain, Sweden, Switzerland, Finland, Norway, France, Russia, Brazil and India. CupoNation collects all available online coupons on one website and allows customers to discover discounts in the respective online shops. All coupons are available for free and without registration.

About Rocket Internet

Who we are

Rocket Internet is the world’s largest Internet incubator. Our team has been building online companies since 1999 and has created over 100 market leading companies in 50+ countries, dozens of which have been exited successfully. Since 2007 our team operates under the name of Rocket Internet.

We are headquartered right in the vibrant centre of Berlin, Europe’s Silicon Valley, and operate a network of 25 international Rocket offices, covering all relevant developed and emerging markets. Our primary focus is on building proven, transaction-based business models in the online and mobile space. We are however not limited by such parameters and seize other attractive opportunities whenever they arise.

Investors in companies started by Rocket Internet include Investment AB Kinnevik, Holtzbrinck Ventures and many others.

How we work

Rocket is much more than a venture capital firm or an incubator. We bring together all key elements required to create great companies: team, concept, technology, and capital. We are 100 percent operationally involved in building our ventures and cover all critical functions with our expert teams. They work together seamlessly in order to ensure that best practices are implemented in all key areas.

These teams include: Engineering and Product Development, Online Marketing, CRM, Business Intelligence, Operations, HR, and Finance. In addition, we have a global mobile task force of top entrepreneurial talents that brings expertise and speed to all our markets.

What we believe in and how we see ourselves

We are passionate entrepreneurs and focus on performance. We remain humble, and we understand that success is a result of hard work. We want to learn every day and share our knowledge with each other. We focus on the details and always try to solve problems ourselves.

We want to be selfless and pragmatic and have no time for politics. We value intelligence more than experience. We believe that anything is possible. We move as fast as we can and take risks. We like to get and give autonomy and responsibility. We are flexible and tolerant towards ambiguity and uncertainty. And above all: we are always looking for great people.

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